Building A Fashion Brand: ‘House of Sunny’

Building A Fashion Brand

Building A Fashion Brand

By Staff Writerécoute moi

Sunny Williams is the owner of ‘House Of Sunny’ which is a feasible and worthwhile brand. It has the most trend-setting pieces with a bohemian flare. If that is your taste then House of Sunny is the place for you. House of Sunny is an online, independent women’s wear brand. The brand aims to create innovative designs with everyday values through a new-wave of technology, bringing clothes to global consumers who appreciate a different point of view.

Their recent collection is full of statement coats and ice cream tones, including lots of pistachio. Sunny who is the founder of the brand and fiancée Camilla is the managing Director and the one who has nurtured and grown the brand.

Building A Fashion Brand

The Hackney based sustainable fashion brand is anything but conventional, as like most indie start-ups, back in 2011 ‘building a brand without any funds, audience and platforms was so hard’ said Sunny. It was at the House of Sunny launch party, when Sunny met Camilla and things started to change for better both personally and professionally.

Camilla said, ‘My brother’s band were performing that night, so he brought me along as it was a ‘fashion’ party, he thought it would be a good idea for me to socialise.’ Camilla has been Social and Marketing Exec for a luxury handbag brand before. Sunny recalls, ‘Camilla showed such passion and was highlighting learning’s from her previous jobs, she had a vision and wanted to do more. We talked and decided to give it ago and build this brand together.’

The House Of Sunny has attracted a lot of attention since the time that have gone digital and social media active. They have been ‘chatting with the homies’ and working with the ‘it’ girls of influencers, like @stephaniebroek, Made In Chelsea’s @louise.thompson and model @jilla.tequila.

Building A Fashion Brand

Their online presence became increasingly important as their customers ‘are the inspiration,’ Camilla said. ‘The inspirational vision and girls expand every season,’ said Sunny, ‘we have no limitations which allows the design team to be super creative,’ added Camilla. In a time where all we seem to hear of are the negative impacts of social media, we forget that some platforms like Instagram have been monumental to brand development and individuals.

Cara Delevinge recently spoke to Harper’s Bazaar about life in the digital age and said, ‘I wouldn’t be big without Instagram.’ Likewise, Sunny said, ‘it’s [social media] really helped us, we feel we owe it a lot.’

Building A Fashion Brand

The  House Of Sunny has opened their store recently which is located in Central London. The store has put up their AW19 collection for which they have customers from Madrid. They visit their store because they get attracted to pastel colours. The winter collection which includes Baby pinks, pistachio greens and chocolate browns, a near Neapolitan ice cream colour palette. The chocolate Penny coat is one of Sunny’s favourites, inspired by 1970’s Harlem pimps, while Camilla’s favourite piece is the Blanca skirt, ‘it’s unique and it’s so flattering’ she said.

 Their AW19 collection is made of recycled fabric and it’s the most livable and worthwhile collection. The store also keeps a selection of other sustainable, indie brands, such as sunglasses brand Neon Hope, skincare brand Wild Source and Scandi brand Phine jewellery. Sunny and Camilla are most of the time at their store and love celebrating the results of their success.