Mercedes-Benz Australian Fashion Week
By Staff Writer, écoute moi
Mercedes-Benz Fashion Week Australia, will see some of the nation’s most celebrated designer’s debut their highly anticipated resort 2020 collections, The show will kick off from May 11 to 15 at Sydney’s Carriageworks with a runway show you won’t want to miss. A VIP opening night celebration will be held later that day, with a yet-to-be revealed musical guest set to provide the evening’s entertainment, before the likes of Alice McCall, Hansen & Gretel, Thurley and Kindred show curated selections of their collections during a group runway show on Saturday, May 18, 2020.
Mercedes-Benz Australian Fashion Week
In its 25th year, MBFWA is fast becoming a must-attend industry event for fashion professionals including foreign editors, and global retailers and buyers, as the latest in leading Australian design is presented for the first time during the event. In past years, major Australian fashion exports Dion Lee and Ellery have returned to show their collections, despite having already shown that season in New York and Paris, respectively.
Mercedes-Benz Australian Fashion Week
In 2017 and 2018, the event recorded a 35% increase in international media attendance, with a 5% increase in global buyer attendance, and 13% increase in designer participation. The increase was seen both on the runway and via The Suites, a curated onsite showroom offering designers a new forum to present their collections, said IMG, adding the positive change made three years ago to make the event exclusively Resort, a world-first in the fashion world.
“The event’s continued growth underscores the value of its 2016 repositioning, which established Mercedes-Benz Fashion Week Australia as the world’s first Fashion Week focused exclusively on Resort Collections,” said Natalie Xenita, Executive Director, IMG Fashion Asia-Pacific.“We’ve since seen double to triple-digit growth across designer participation, international media and buyer attendance.”
It is believed that IMG will give 25 % of the seats to the public at select Fashion Week Australia show which will be held over the 5 days.
Mercedes-Benz Australian Fashion Week
In addition to the fashion week dates, IMG announced that online applications are now open for St.George NextGen, a program to support and mentor emerging Australian fashion designers. The price of the ticket will start from 119 Australian dollars or $81. It has refused to comment if the front row seats will be on offer. 69 Australian dollars, or $47 will be priced for Seminars and “masterclasses” which will include special offer with a VIP experience and student packages.
As part of the prize, each will receive mentoring, industry networking opportunities, exposure to MBFWA’s attending buyers, as well as marketing, publicity, digital and social media support. “After 25 years, we have a huge opportunity to define the future of Fashion Week Australia” said Natalie Xenita, Executive Director of IMG’s fashion events group, Asia-Pacific region. “The resort ‘21 schedule will include special events to celebrate and commemorate the Australian fashion industry, and, at the same time, embrace a new format that reflects the cultural shifts impacting our global fashion industry today.
Mercedes-Benz Australian Fashion Week
Curated in collaboration with industry thought leaders, the new Mercedes-Benz Fashion Week Australia will embrace the consumer and go beyond the runway to create immersive experiences rooted in the cultural conversation.”Previous winners include Camilla and Marc, Kate Sylvester, Gorman, Sass and Bide and Akira.