Black Friday
By Staff Writer, écoute moi
Online shopping in November was at an all time high this thanksgiving and even the Big Turkey dinner could not push it off. Consumers are spent a whole lot to grab all those deals.
Black Friday turned out to be the second-largest online sales day ever, reaching $7.4 billion, according to Adobe. That’s up to 19.6% from last year. Thanksgiving sales jumped 14.5%, to $4.2 billion, though the biggest online sellers enjoyed much bigger sales increase than their smaller rivals,
Adobe said its expected that total online holiday sales will still hit $143.7 billion, up 14.1% from last year. The National Retail Federation expects overall retail spending to rise between 3.8% and 4.2%, well above the 2.1% growth from last year.
Black Friday
While things were going well during the heaviest shopping days retailers will have to try to keep consumers’ attention for the next few weeks to make sure their sales don’t slow down. Approximately half of the income is from the sales of smartphones, which increased up to 24.4% from last year.
For the e-commerce giants the sales increased up to 244% and for small retailers, it grew to 61%. Black Friday is expected to become the new biggest US e-commerce sales day on record, hitting $9.4 billion, up 18.9% from a year ago.
According to the report, several retailers are expected to get left behind as they continue to struggle to adapt to the new world of digital shopping. Those merchants include department stores like Macy’s and JCPenney and specialty retailers like The Gap and J.Crew. Meanwhile, those doing well are athleisure brands like Lululemon, cosmetics sellers like Sephora, and mass merchants like Target and Walmart.
The best-selling products so far, Adobe said, include Paw Patrol and Frozen 2 toys, the Madden 20 video game and the Nintendo Switch. Top electronics include Apple laptops and AirPods, and Samsung TVs.